1. (noun) good will, goodwill
(accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)
Synonyms: good will, grace, goodwill
2. (noun) good will, goodwill
the friendly hope that something will succeed
Synonyms: good will, grace, goodwill
3. (noun) grace, good will, goodwill
a disposition to kindness and compassion
Synonyms: gracility, thanksgiving, state of grace, good will, saving grace, free grace, blessing, grace, grace of God, goodwill, seemliness
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Synonyms for goodwill 
