1. (noun)motto, slogan, catchword, shibboleth a favorite saying of a sect or political group Synonyms: catchword, motto, slogan, shibboleth, guide word, guideword
Synonyms, Thesaurus & Antonyms of 'motto'
English Synonyms and Antonyms
1. motto The proverb or adage gives homely truth in condensed, practical form, the adage often pictorial. "Hope deferred maketh the heart sick" is a proverb; "The cat loves fish, but dares not wet her Synonyms: proverb, adage, axiom, maxim, saw, aphorism, byword, motto, saying, apothegm, dictum, precept, truism
Synonyms for motto 
