1. (noun) color, colour, vividness
interest and variety and intensity
Synonyms: color, gloss, people of colour, chroma, semblance, coloring, colouration, coloring material, colour, intensity, saturation, colouring material, colouring, vividness, coloration, people of color
2. (noun) saturation, chroma, intensity, vividness
chromatic purity: freedom from dilution with white and hence vivid in hue
Synonyms: chroma, intensiveness, color, intensity level, strength, colour, intensity, saturation, volume, impregnation, vividness, loudness
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Synonyms for vividness 
